
In a world fascinated by the unicorn designer that is a coding savant, I want to call on designers to pay closer attention to something else: words.
The case for writing in design has been made by people far more articulate than myself, a few of whom I highlighted in the Design in Tech Report released at SXSW. It’s a perspective I think is worthy of continual discussion and one I don’t often see being advocated for by designers themselves, so I’d like to raise a few more points.