Last year I gave a short talk about designing for both physicians and patients at a Design + Healthcare event hosted by John Maeda and Kleiner Perkins Caufield Byers. Prior to this, most of my time as a designer working in the healthcare industry was spent at Spruce Health, where I designed a mobile application that enabled patients to be treated remotely by a dermatologist. Shortly after that talk, Spruce shifted the direction as a company and turned the technology behind the dermatology clinic into a platform any physician could use in their practice. Very quickly, I went from designing an experience focused on patients to one that was focused on physicians. As a result, I was forced to rethink how I approach problems through design and redefine what it means to drive change.
Design and Exclusion 