Lawrence Azerrad is a LA based graphic designer, creative director, and founder of LADdesign, a design studio dedicated to elevating cultural experience through design excellence for clients such as Sting, Universal Music Group, UC San Diego, The Silversun Pickups, Esperanza Spalding, The Clinton Foundation, The Beach Boys, and Wilco. Azerrad is the chair for AIGA’s Design+Music program, a national initiative to explore how design thinking can can make a positive impact on the music industry and American culture at large through innovation and creative excellence.